Gene has worked with Cassie in residential real estate for over eight years.  Additionally he brings over 30 years experience as a sales and marketing executive in the computer and telephony industries.  Early in 2002, he sold the Casal Group, an advertising and marketing agency that he started and ran for 16 years that exclusively served those industries. Previously, Gene was president and CEO of a $40 million, public software firm and has served in executive management positions for seven other computer industry firms.  He has authored dozens of articles and seven books on sales and marketing management issues and was a frequent speaker at industry events.

In launching his real estate career, Gene applied the same enthusiasm as he did in his pro football and executive management careers. He strives to be the best at whatever he does and in the fast changing real estate business, the more one knows the more value one brings to clients. Gene has already completed over 300 hours in a specialized curriculum that focuses on real estate marketing, buyer financing, real estate taxes, evolving real estate technology, services for seniors, investing in real estate, home appraisal and real estate law.
Gene’s other real estate qualifications are

  • Business executive with thirty (30) years of sales and marketing experience
  • Develops a targeted marketing program for each listed property
  • Uses professional market research experience to recommend a pricing strategy for each listed property
  • Produces a detailed comparative price analysis for clients buying a home
  • Sends daily emails to buyer clients showing new listings tailored to their unique specifications
  • Executes targeted email campaigns to active agents for each listed property

In addition to his belief about customer service, Gene believes strongly that he has an obligation to serve his community. Gene’s community activities include:

  • Finance committee of the Episcopal Church of the Transfiguration
  • Usher and teaches the Sunday Visitor’s Class
  • Member Redevelopment Committee for City of Farmers Branch
  • Former Advisory Board Member of the Farmers Branch Seniors Center
  • Board of Neighborhood Service Council, Inc.
  • Board of the parish’s Men’s Fellowship
  • Board of the North Dallas Thanksgiving Interfaith Alliance
  • Committee for Farmers Branch 50th Year Anniversary

    • Gene is a native Texan. He grew up in Waco and attended the University of Texas. There he was an All-American and Academic All-American football player under Darrell Royal. He later played for the New York Jets during the Joe Namath era. He and Cassie met in Dallas where they both worked in the early ‘70s and they have been married for over 35 years.