![]() The selling strategy produces results. That’s why each year over 75% of the B’s business is repeat customers and customer referrals. |
A Team Approach The B’s Selling Strategy is a team approach and the most important member of the team is you. You are the captain of the team and your role is vitally important to the success of the selling strategy. Your responsibilities are as follows:
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Preparing Your Home to Sell To get a high price for your home in today’s real estate market, it must be in near-perfect condition. The B’s will help you identify areas in your home that may need repair or improvement. They will make suggestions about the amount and placement of furnishings and decorating ideas.In some cases, they will arrange for a professional decorator to advise in staging your home.If you have already moved or are moving soon, the B’s will also discuss with you the pros and cons of bringing in home tenders instead of leaving the house vacant. Establishing the Asking Price |
Regardless, of how the initial listing price is developed, the decision is only yours. The B’s will give you all the advantage of their experience and analysis, but ultimately, you make the final decision. Once the initial list price is established, then the rest of the pricing strategy is to consider time frames for re-evaluating the price if certain showing and offer goals are not met. |
Marketing Your Property![]() Then the approved marketing activity begins in earnest. Generally, your custom marketing activities will include many of the following elements:
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![]() The B’s are committed to giving your home the broadest exposure possible and today that means On the Net. It is estimated that the web sites engage by the B’s are visited by 98% of all potential homebuyers that search the Internet. Nationally, only 8% of all Realtors have made the investment that the B’s have made to show your home this broadly. The websites used by the B’s are not even made available to “discount brokers,” which means that those FSBO brokers are limited to minor sites like Homestore.com and Homegain.com. |
Planned and Frequent Communications Through the entire selling process, the B’s will keep you informed every step of the way. As a standard part of the written plan you receive, periodic debriefing and strategy meetings are pre-scheduled. The B’s Sales Strategy is indeed a team effort and it is important that everyone on the team has the same information and direction.
Negotiating Offers.
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Option Period The Texas Real Estate Commission conceived the “option period” a few years ago to protect buyers from buying houses with defects that may not be seen by the typical buyer. The concept is that the buyer pays the seller a nominal, none refundable fee for the unrestricted right to terminate the purchase contract during the “option period” while a state registered inspector executes a state defined inspection of the property. Buyer’s Mortgage Approval and Appraisals. Closing and Funding. Possession. If you have any questions about the B’s Award-winning Home Selling Strategy, please call or email the B’s directly. They will happy to help in any way they can |